Winfred is a Singaporean director with a distinctive storytelling voice, known for crafting cinematic visuals that resonate with authenticity and emotion.

An Honours graduate from the National School of Design, Australia (2004), and a Diploma holder from Temasek Polytechnic, Singapore (1999), Winfred built his creative foundation in design and motion graphics before stepping into directing. He spent more than seven years in Australia honing his craft, collaborating on diverse projects that shaped his unique approach to visual storytelling.

Since returning to Singapore, Winfred has worked with leading agencies and renowned brands, bringing design-driven innovation and cinematic flair to commercials that are both memorable and emotionally engaging. His work is guided by a belief in the power of storytelling to connect deeply with audiences, transcending time and culture.

Collaborative by nature and passionate about pushing ideas further, Winfred continues to build strong creative partnerships, crafting brand narratives that captivate, inspire, and leave a lasting impact.