Winfred is an accomplished director with a captivating storytelling flair and over 15 years of industry experience. His creative journey began in Australia, where he honed his talents before returning to Singapore to contribute his visionary artistry.

Popular for his indisputable eye for cinematic visuals that stand out, Winfred has been able to maintain a solid style of storytelling that intensively capitalises on creative innovation. He seamlessly integrates his design and motion graphics background into live-action projects and post-production as well.

Winfred holds a strong belief in the art of storytelling's power to deeply connect with audiences, evoking emotions that transcend time and culture. Each project reflects his unwavering commitment to authenticity, relatability, and emotional resonance.

Throughout his career, Winfred has fostered invaluable collaborations with prominent advertising agencies and worked on campaigns for numerous renowned brands. This collaborative spirit and commitment to excellence have consistently delivered memorable and award-winning commercials that leave a lasting impact.

Looking ahead, Winfred is enthusiastic about forging new creative partnerships. Eager to collaborate with like-minded professionals, advertising agencies, and brands, he is excited to continue weaving captivating brand narratives that evoke emotion and engage audiences profoundly.

With an infectious warmth and friendliness, he welcomes audiences to journey alongside him as he conjures cinematic magic that brings brand stories to life in a symphony of awe-inspiring wonder.